Thursday, December 17, 2009

33. My Music Magazine's USP

My Music magazine focuses on the Dance genre, always on the look out for new music and DJs, My magazines unique selling point is it has straight to the point features on music, equitment and DJs with a writing style that addresses the serious musical issues and not often public interest stories about the artists personal life. The House style will be simple and not in your face with an informal and relaxed tone.

Thursday, September 24, 2009

10. CD Cover


I have designed a CD front and back cover for a Electro/Dance CD. I have gone for a highly edited look for the front, usesing various filters as in a convention of the genre representing the highly edited structure of the music. Also I choose to use a suited figure to contradict my genre conventions however I then contradicted the suit image by adding a sketched fact and making the background surreal. I did this as the target audience of my CD (Club going males age 18-28) are at an age where they still feel young but are having to settle into jobs. I wanted my CD cover to represent this and promote the idea that a professional job doesn't have to change who you are, or more directly listening to this CD will keep the fun side of your personality alive. I chose to represent this by showing the back cover in the same scene but with the headphones off, without the distortion, much less saturation and a blur to hide the artists face- a convention of the genre being all about the music and also to make the non-music filled enviroment seem less appealing to the Target Audience. I also chose to show quite long track lengths along with track names that conformed with the genre conventions.